Competition in the industry in Europe, as well as in the markets where the company’s products are present, is strongly expressed. EU membership puts harmonized demands on industry producers in terms of production quality, occupational safety, and the environment.
The changing market situation is justified and requires the company to adapt to the increased criteria with a focus on financial discipline and efficiency.
The general characteristics of the markets in which the company operates have changed profile and structure. Increased consumer demands and modern lifestyles are the reason for their orientation to retail chains and stores.
Their dominant role as distribution channels has emerged as a lasting trend. The restructuring of the markets is marked with a sharp increase in the market share of sales through chain stores.
Another common feature is the difficult conditions for chain suppliers imposed by their policies, which in general have an impact on the efficiency of manufacturers.
The goals of the business in the short term
The goals of the business in the short term are to stabilize and slightly increase the market positions of the companies in the European market and to maintain the market shares of the company in the main and markets. The company also focuses on projects for the production of products for large retail chains in Central and Western Europe.
All this is possible due to the effective combination of management style, the capabilities of the individual teams, the formulated and defined strategy and the clear goals for the development of the company.
The company’s team consists of well-trained specialists in innovation and manufacturing, which determines the fact that the quality products of the company have a leading position in the European market and very good positions in many markets.
The companies continue to implement and develop the adopted marketing strategy and policy aimed at promoting the brands of organizations as a symbol of quality, achieved through a skillful combination of tradition with innovation and professionalism.
High product quality goals
High product quality goals require the use of raw materials and materials supplied by established manufacturers. More than 80% of the materials and raw materials used are imported from leaders in the chemical industry such as Pedex, TPE Kraiburg, Yamuna, Eastman, BASF, Sumrais, TehnoFibta, and others.
The dynamic environment and the changing market structure in which our exemplary organization operates require a flexible approach in the management of the company with a strong focus on cost-effectiveness and continuous monitoring of performance.
On the development of the company and the financial indicators, continuous monitoring is carried out to maintain the optimal structure of the company and the efficiency of the business processes in the production. The management of the company focuses its attention and efforts on the expenses of the company in the new conditions, incl. to maximize production planning, delivery of raw materials and materials.
The main financial objective of the management of the company
The main financial objective of the management of the company is to optimize the ratio between income and expenses, which will be achieved by reducing inventories, optimizing the warehouse economy, and logistics.
The production and logistics processes in the company are optimized, which aims to increase the production efficiency of the technological equipment and the employed staff.
The marketing team is working to adapt the product portfolio to the current trends in the industry. The consumer focus in the company’s market segment is increasingly focused on the optimal combination of quality, brand, and good price.
An overview of the findings, conclusions, and recommendations for social practice
The products produced are of high quality and distinctive style. Consumers have high requirements in terms of quality and quantities demanded, which in turn determines the continuous development of the company to achieve higher standards of customer service.
The main future task of the management of the organization is to prepare and adopt effective internal rules and transparent work procedures that will help in the successful implementation of the company’s core business, achieve the planned financial results and give investors confidence that their interests will be protected as much as possible.
At the same time, attracting professionals with experience in the industry as employees of the company and expanding the company’s position in the market are among the main tasks of management to achieve shareholder income generation, as set out in the investment strategy. Failure to achieve these goals could hurt the business and financial position of the company.
The development presented the market success of an enterprise engaged in the cosmetic industry. The company has extremely high market positions due to:
- the creativity of employees and stimulation of their abilities;
- the most flexible, dialogical management style;
- employee motivation
- motivation management
- the existence of a clearly defined marketing strategy drawn up aftermarket analyzes;
- values shared by all employees;
- production systems that are subject to continuous updating.